Reject modernity, embrace tradition. Sisi Superstar is queering emo music with her poppy, goth, 2000’s alt-rock-infused debut EP, Demon Tales. From co-founding the queer party series, Unikorn Parties, to her popstar debut, dive into Montreal’s glamorous underground drag scene with Miss Spooky 2021, the queen who creates her own reality, building her own spaces when gatekeepers try to stop her.

The scene kids are coming to take their music back. We talk our favourite early 2000’s melodramatic rock bands, the challenges of writing your first album, owning our skinny jean-wearing high school looks, call-out the high school bullies who turned emo for aesthetics, and analyzed the science behind social media’s ever-present based-cringe ratio in the all-revealing interview below.

Maya Hassa for Also Cool: Let's start with the story behind Demon Tales.  How did the album come to be?

Sisi Superstar: I first met my producer at a party I was hosting over a year ago.  At that time, I was trying to start a band with my friend Awwful - we started working on a few songs, but it was sounding very raw to me.  I had never really sung before - and I didn't know much about music production either. I always want to put the right amount of effort into the work I put out – and that project just felt rushed. I was worried it would become "that one drag single" I release - I didn't want that to end up happening.

Right before the pandemic, I met Pierre Crube at Muy Muy, which is a Mexican party series that we also host in Montreal. It’s funny, I didn’t recognize him at first, but he was in a band that I used to listen to as a teenager called Numéro#. They were really popular in the French music scene - I even had photos of them in my locker and went to a lot of their shows in high school. I was obviously wired when I realized who he was. It was 6:00 AM, I was in a look, talking a lot, but not making much sense - there's a certain point during the night when you start making insane plans with people, knowing that in reality it’s totally not going to happen.

We started talking about music, and he was just like, “Yeah, you should pass by my studio, we can record something, test the waters.” At this point I’m thinking, “Okay – we’re not really friends yet, we just met at this party.” It was super intimidating to go there, especially since it was my first experience making music with a stranger. Afterwards, he sent me some beats and I started writing lyrics for a song that ended up on this EP.

“Icy Tears” is the most lyrically complex song I wrote - it was my first single, so I had a lot to say. In my experience, when you start a new medium, you just have so many ideas. I had so many things to recount about my experiences, since I first moved to Montreal at 17, to now - over ten years later. The title, Demon Tales, is just a play on words – the songs are tales of demons past.

AC: This album is giving me Lady Gaga, a little bit of synth pop, a little bit of early 2000’s goth vibes – what sounds were you channeling for this release?

SS: I have two sides of me - I really like experimental and hardcore electronic music, and I also like rock and alternative. Since this is my first EP, I didn’t want to get too distracted by my music taste, and instead, work on finding my voice and deciding what sounds good. A lot of people don't necessarily produce the kind of music they listen to on the daily - expressing whatever is inside of you matters most.

Demon Tales is a mix of early 2000’s rock moments like Linkin Park, Avril Lavigne, and melodramatic alt-rock bands like Sum 41 and Billy talent, mixed with electronic music, new wave, and a bit of goth in the style of Crystal Castles. If you mashed all of those up and turned them into a pop song, that’s the sound I’m going for. I would call it emo pop.

My aim was also to reclaim emo music. With this new trend of people jumping on the emo and scene aesthetic bandwagon, it often seems like they aren’t genuinely part of the culture. If you were an emo or scene kid in my generation, you would have had to endure a lot of judgement for looking that way. It’s great to see so many people appreciating it now, but this has consistently been my lifestyle for years. People used to bully me for wearing skinny jeans, acting feminine, and wearing nail polish – now it’s considered “aesthetic.” I'm fucking reclaiming emo music – but I’m making it really poppy and queer at the same time.

 AC: You're a visual artist, a DJ, a drag artist, and a makeup transformation legend. How did the start of your career as an artist look like – and how did you end up getting into the club scene?

 SS: My medium has always been a mix of illustration and painting, but when I started going out a lot, I was consistently throwing looks. I’d wear colorful contact lenses and makeup, but I wasn’t necessarily going for the full drag moment - yet. I was experimenting with fashion - and then I think it just grew on me. One day I was like, “wait, let me try on that wig.”

The first time I did drag was about five or six years ago, when I went to the Dita Von Teese show in Montreal. I tried dressing more feminine and burlesque, took a glamorous cab ride with a friend, and realized I really felt in the moment – I loved being femme-presenting. 

It all came together when I started throwing my own events. I was already so involved in the party scene, I thought maybe I should learn how CDJs work, so I decided to give it a try. I was experimenting with drag around that time too, but not necessarily performing – I didn't feel like I had a place at the bars in the Village to actually perform there.

 That didn’t stop me, though - if I didn’t have a seat at the table, I had to build my own. That's what happened with Unikorn parties. Awwful was already DJing and throwing Glitter Bomb, so they showed me the ropes - and that’s how Unikorn Parties was started.

Coincidentally, Ariana Molly invited me to her studio for a shoot one day, and someone was reading tarot cards there. Without telling them much about what was going on in my life, they told me I was juggling way too many things – and they were right. I was DJing, doing drag, making art, throwing parties - doing everything at once.  

They told me that I was going to find a mentor who would help bring all of that together. At the time I couldn’t really imagine how all the different things I was doing would end up working out, but after meeting Pierre, I realized this was it. I could perform in drag and express my creativity through music and visuals. Sisi Superstar became my pop persona. It took time, but now I realize it’s all aligning.

 AC: You said you wrote “Icy Tears” when you were feeling inspired in Mexico City – what was special about being there?

SS: I was there for a festival called Backdoor - a queer party series that happens in Vancouver, Toronto, LA, and Mexico City. My friend Sam Blake introduced me to the organizers when they came to Montreal, and I ended up flying out to Mexico for their next event. I loved it - being in a new place gives such a boost to your confidence. People in Montreal are used to seeing me around the nightlife scene. It’s a small city, so we're like a big family here – but in Mexico it was really popping. People get excited when they see a fresh face – they’re not jaded. That energy was very inspiring.

AC: The first single you released, “Purest Evil,” was recently remixed by D v D, a DJ/producer in the Montreal party scene. How did you end up collaborating?

SS: I first knew D v D’s music through Soundcloud. He came to a Unikorn party once – and I just knew I had to go talk to this person. I ended up going to a few of the events he was DJing – parties in the basement of La Sala Rossa – and I just thought he was a really good DJ and producer.

Our music tastes are very similar – we both love a hyper pop moment, EDM, hard dance, all that. I wanted him to do a remix because Demon Tales isn’t very dance-y, it’s more introspective headphone music for when you’re taking the metro and you’re “having the feels”. I wanted to make a remix that was closer to what I would actually play in a DJ set next time I do my goth night.

 AC: You’re also a TikTok star. How is that working for you as a platform to promote your art?

SS: I haven't gone viral or anything, I'm just enjoying TikTok more than other social media platforms at the moment. I actually got put in “TikTok jail” recently - I got flagged for wearing a bikini with my breast plate. It was just too sexy, but it also felt deliberate, because I’m a drag queen and the algorithm is very selective. It's less welcoming to queer bodies and marginalized identities - especially targeting sex workers. When an influencer posts suggestive content, their posts are treated differently. A similar thing happens on Instagram – if you have a blue Verified check, your posts are less likely to get reported. I'm basically reported on all social media, so I’d rather just focus on whatever platform makes me the happiest.

The TikTok community is very cringe sometimes, but it’s also a lot more authentic. It’s not about presenting an image for people; it’s about posting the stupid shit showing who you really are. Rawness is valued over curated content – you won’t spend hours modifying your appearance before posting it on there – it’s meant to be a live moment. More importantly, it's usually meant to be a joke. Social media can get pretty dark sometimes, so it’s nice to have this constant source of comedy. I can spend an hour on Instagram and not laugh, but if I'm on TikTok, I'm going to laugh – like, a lot.

AC: The based-cringe ratio is so real - I’m obsessed with testing how far I can go before crossing the line. Navigating the algorithm is especially difficult for artists, because you have to master a lot of different platforms, including Soundcloud and Spotify, to get the views that you deserve.  

SS: It’s hard – I keep them all. I can’t put all my eggs in one basket.

Support Sisi Superstar on Bandcamp and listen to Demon Tales on Spotify below:

Produced by @pierrecrube
Mix/Master by @lebeaudet
Photos by @arianamolly
Graphic by @casketnap