Montreal's DEMO FEST Utilizes Punk Ethos in a Call to Action
The 2020 Winter Solstice marks the anticipated launch of DEMO FEST, a huge selection of submission-based demos created by over 350 musicians around the world during the Fall season of the pandemic, as well as a dusk ‘till dawn livestream telethon, hosted by Suoni Per Il Popolo’s Suoni TV.
What started as a songwriting challenge between DEMO FEST founder, Martin Tensions, and his bandmates has now grown into a world-wide benefit for Solidarity Across Borders, a migrant justice network based in Montreal. Since 2003, Solidarity Across Borders supports primarily non-status and refugee individuals and families in Montreal through popular education, direct mutual aid and support work, and political mobilizations, including demonstrations, pickets, delegations, and direct actions. All proceeds from the sales of the DEMO FEST release, as well as funds raised during the telethon, will be donated to Solidarity Across Borders.
We had the chance to chat with Martin Tensions and DEMO FEST team member Sasha Pozzolo about how their community mobilized to beat the woes of isolation while advocating for migrant justice, making DEMO FEST more than a compilation.
Zoë Argiropulos-Hunter for Also Cool: Hi Martin and Sasha! Thank you so much for collaborating with Also Cool to chat about DEMO FEST. To start, can you introduce yourself to our readers and tell us more about who you are and what you do?
Martin: I've been in and around “DIY punk” since I was a teenager; playing in bands, booking shows, going on small tours. Playing and participating in music isn't something I want to “make a living” from, but it's always been the center of my friendships and creative endeavours. I used to organize mixtape exchange clubs for my friends every year, which I think could be described as a forerunner to DEMO FEST.
Sasha: Similarly, I’ve been in and around DIY/punk since I was a teenager and playing in bands actively more so for the last five years. I have a nerdy history of studying photography and going to library school; I’m really into meshing punk into image making, subcultural documentation, and how punk is archived. I make up ¼ of I.F.O. which is a punk and punk-adjacent collective event organizing group. We ran the festival I Can’t Believe It’s Not Paris last year. We are acting as support staff for DEMO FEST and will be running the livestream today.
Also Cool: Can you tell me about how you've managed such a wide-reaching project? How was it originally conceptualized, and how has it felt to watch it expand into such a large-scale action?
Martin: When the stronger lockdown measures came into effect in Montreal in March, all live shows were indefinitely postponed. All my bands stopped jamming. A lot of my friends were talking about taking the time to try and work on solo projects, writing songs with collaborators remotely by sending tracks back and forth, or learning some new instruments and/or production/home recording methods. I had a small burst of energy, trying to demo tracks for my bands or other projects at home, but that energy tapered off. I knew that was happening for a lot of people around me. Without shows or tours, there seemed to be a lot less motivation to actually finish anything.
Originally, I thought of doing a “challenge” with three of my band mates where we each had to finish a solo isolation project by a certain date, hoping we could all motivate each other. I shortly realized I could just invite more people, make it an open invitation, make it a benefit, etc. Once I put it all together and started talking to people, I thought maybe 50 of my friends would do it. My wildest dream was getting 100 demos. I had a pretty good feeling and hope that it was going to tap into something for a lot of people, but didn't really expect it to spread too widely. Seeing that happen as more and more people registered to participate, and then finish, has been very cool and validating. Many people have expressed that it was the perfect thing to get them through an otherwise isolating and creatively stagnant Fall.
Managing the project has not been too difficult. Many people have stepped in to help: Sasha and the I.F.O. crew have been involved from day one, Will Killingsworth of Dead Air Studios has been mastering most of the demos, members of Solidarity Across Borders have been coordinating and advising the fundraising (and helping us reach out to press!), we have friends helping with the art and graphics, managing the massive amount of Bandcamp logistics, and of course spreading the word. The last few weeks have been a bit busy and stressful handling all the submissions and getting them ready, but before that it has not felt difficult to manage at all!
AC: Branching off of that, what are your thoughts on the idea that artists are often pressured, or even expected, to create works inspired by tragedy and the feelings attached to it? Was this a roadblock that many of the DEMO FEST contributors, or even yourself, encountered during lockdown?
Sasha: I think that there is a lot of voyeurship in artistic creation of all mediums. We are living in such a bizarre time, yet I don’t feel there is a particular emotional bar to meet right now. I have noticed less work being made about despair, but this could also be that there is less work in general. Perhaps it’s a collective understanding that we’re all doing poorly?
As far as DEMO FEST goes, I always felt that the project promoted the opposite intention. Although it was put forward as a “pandemic project,” there was no onus to dwell on the pandemic itself. I heard that 2020 is the year of escapism— maybe we accidentally tapped into that zone by offering a platform to distract ourselves from the pandemic. I’d like to think it’s a little more wholesome kind of escapism. This was a fun little push for people to make music that they put aside, that they never had time for, or maybe they never had conceptualized before having a little DEMO FEST pep talk.
It’s difficult to continue to make something when a lot of joy is taken from what you are making and how it is received. DEMO FEST doesn’t create the same reciprocal energy as a live event, but regardless of working on a solo project, working remotely, or with a band, it does give a sense of collective agency. In addition, I think that the notions of productivity and spectatorship (or lack thereof) have the ability to place a looming constraint on how, what, and where people will make music. By encouraging projects to occur now and in this manner is to ultimately encourage music being made for the sake of music being made. This coupled with DEMO FEST as a benefit, which collectively and exclusively releases music, I think, makes it an anti-capitalist initiative. It’s both fun and important to analyze what makes art function, what we want from it, and what we can get from it on our own terms.
AC: I'm curious to know more about your thoughts on demos, as they make-up the DEMO FEST corpus. What elements do demos hold that make them significant, both culturally and sonically, and what made you choose to prioritize launching a demo-exclusive release?
Martin: I realize that 'demo' means a lot of things in the "music industry.” For me, it means a punk demo tape. If you are a band in punk or a punk-adjacent genre, a cassette tape with 2-5 songs is the first thing you release, and that's called your demo. I didn't want to end up with compilation of individual songs. Instead, I wanted people to fully realize a new musical project or produce a complete release for an existing project in this new pandemic context. I wanted people to be empowered to experiment with a new instrument, new collaborators, or a new way of making music and take it to a completed state. Demos don't have to be super well-polished or produced, and they shouldn't be too long… But they should full “demonstrate” (haha) the vibe and sound of the band/project. And I just love digging through piles of new demo tapes. So, calling it DEMO FEST and asking for demos seemed like the thing to do.
AC: This project certainly speaks to the power of community across many spheres. What has surprised, or inspired, you the most about the journey of DEMO FEST and watching the level of inter-community collaboration progress throughout?
Sasha: With entire honesty, the sheer scope of the project was both shocking and heartwarming. It’s been intriguing to see some of the ways that DEMO FEST spread; through friends, through one-degree-of-separation, through both Blink 155 and Barely Human podcasts, and also through absolute mystery. There were online discussions about the best way to record something without a lot of equipment, what benefits certain free programs offered, as well as offers and requests for collaboration on tracks. In true punk solidarity, Will Killingsworth shared so much time and expertise with mastering to tie together everything. Have you ever had a hang out with someone where you both work separately on something, but you’re in the same room? I feel like that was the general community feeling, and it was really wholesome.
AC: Before we let you go, do you have any closing thoughts that you'd like to share, and can you tell us how we can support and engage with DEMO FEST?
Martin: Well thank you for helping us spread the word! All of the info and links are collected on the website. You can also follow us on Instagram. The important date is today, the Winter Solstice. The DEMO FEST Bandcamp will go live around noon. All 200+ demos will be there to stream for free and purchase for download. All proceeds from all of the DEMO FEST efforts are going to Solidarity Across Borders, and you can also check them out and donate to them directly. They are seeking one-time donations but also people to sign up with recurring monthly donations! I’ll let Sasha explain the other stuff.
Sasha: The dusk ‘till dawn DEMO FEST livestream will start at 4PM today and run until 8AM on December 22. We will be playing at least one song from every project submitted to DEMO FEST, all of the music videos that have been submitted, and doing a very special screening of the newest edition of Will Mecca’s video-zine Paranoid Anxieties. A schedule will be posted today through DEMO FEST social media. We’ll be screening video collages made by I.F.O. Connor Crash, have a chat room open, and be giving regular updates on Solidarity Across Borders donations!
As for the USB boxsets! Orders will end on December 22. The “All Dressed” Full Team boxset has already sold out, but each of our individual boxes are still available. Each box will contain a USB key card with DEMO FEST artwork on one side, and artwork by Jane Harms on the opposite. There will be DEMO FEST pin packs and a personal mixtape/playlist from one of us. Every person will be putting in secret special other items in each box. You can read our little bios on and order boxsets from icantbelieveitsnotparis.bigcartel.com!
I’ve launched the beginning of a new project called Rock and Roll Highschool. It’s an online event that will happen every Thursday in February and March, which will host short presentations on anything punk and punk-adjacent. It’s very low pressure and meant to be a fun semi-social activity that people can engage with during the next few months. Presentations can be done orally, with a Powerpoint, on a chalkboard, etc., and can be anywhere from 5-45 minutes. There are people signing up for subgenres (like power violence, pop punk, and crust punk), regional music scenes (like UK twee pop, Japanese hardcore, and Belgian synthwave), or doing workshops (on embroidered and cross-stitching patches). Anyone is invited to present and/or participate in the online meetings. The deadline for submissions will be January 14, and the first lecture series will be on Thursday February 4, 2021.
There is more information and a very quick submission form available here.
DEMO FEST
Website | Big Cartel | Bandcamp | Instagram | Facebook | Livestream
Solidarity Across Borders
Website | Instagram | Facebook | Twitter
This interview was conducted over email and has been condensed and edited for clarity.