BAD Fest Merges Music and Fashion with Cruise Feat. Lunice, Honeydrip, Juju le Moko and More
Don't you love it when all your favourite creatives come together? Montreal-based luxury fashion brand Bad Wrld launched BAD Fest yesterday, combining their latest creations with incredible performances to create a hybrid experience. All of which took place on a boat that sailed off the Old Port and around the island of Montreal, captured by the Transmission team.
The BAD Fest lineup included Lunice, Honeydrip, King Shadrock, Shash'u, Rymz, Bootyspork (AKA Martyn Bootyspoon), Boogieman, Samito, Hua Li, Juju le Moko, Oren.wav, Mona on the Radio, Deidra, and DaPapa. The entire lineup was decked out in custom BAD Wrld clothing, with BAD Wrld tee, shorts, robes, and more available for purchase on the lower deck.
The pre-festival activities began with a flash BAD Match Day at Studio Amormio, where you could get decked out in BAD Wrld flash by NYC-based tattoo artist James Tyler Reed. The Sunday fashion and music cruise was equipped with a full-service bar by Martini Fiero, bottomless mimosas, and a delicious seafood raw bar set up by Bar Pamplemousse.
The performances were perfectly short and sweet, ranging from funky DJ sets to pure pop covers & mixes. Highlights of the day included Mona on the Radio's cover of A Thousand Miles by Vanessa Carlton, Lunice's high-energy set, Hua Li's melodic tunes, and Honeydrip x King Shadrock's live performance of their 2021 EP ANTI-EGO.
If you couldn't make the festival, there is lots more Bad Wrld to come. Bad Wrld is a luxury fashion brand specializing in one-off, custom and limited edition robes and accessories for after swim, bath, spa, club or lounging. The robes range from more classic belted pieces to cute fits of towel shorts and jacket tops. The brand is designed by Danica Olders as ethically and slow as possible, utilizing recycled towels and 100% cotton terry cloth.
You can keep up to date with everything Bad Wrld on their socials and website. Read our previous feature on Bad Wrld here.
Malaika Astorga is the Co-Founder & Creative Director of Also Cool. She is a Mexican-Canadian visual artist, writer, and social media strategist currently based in Montreal.
Related Articles
