Hot Girl Summer Begins with Magi Merlin's "To The Beach"
Magi Merlin by Lawrence Fafard
At this point, you probably already know how much we love Magi Merlin and her incredible artistry. She's quickly become Montreal's up-and-coming musical sweetheart and is set to take on the rest of the music industry very soon. We covered her EP Drug Music earlier this year, as well as her surrealist music video for Mock Meat.
So why am I gushing about Magi again? Well, she's just released “To The Beach,” the first song off of her upcoming EP, which is part of a larger series of releases entitled Weather Music. But don't let the summery title deceive you; this honey-smooth track is yet another peek into the singer's healing process, focusing on the relationship that she has with her father, someone she chose to remove from her life due to a difficult past.
Described as "neo-soul" and "alternative R&B," Magi is paving her way with yet another evolution to her sound. I caught up with her to chat about the track and Hot Magi Summer 2021.
To The Beach artwork via Magi Merlin
Malaika for Also Cool: It seems like with each season, you continue to transform yourself as an artist. Can you tell us about the meaning behind the visuals for the song?
Magi Merlin: Yes! It honestly comes as a surprise to me. I want to depict metamorphosis and change with each release. It's all active, genuine change. I feel like with every release I become more confident in my work and myself.
When it comes to the visuals, the concept is to depict power through vulnerability. Removing layers of clothing is a metaphor for taking down protective walls and finding strength in that vulnerability. It was interesting to strip down to nearly nothing in front of an entire crew, a testament to me actively practicing what I am preaching (hehe).
Also Cool: There's a reoccurring theme throughout your music of growing out of relationships that no longer serve you. Has this been a conscious choice, or is it a natural part of your healing process to turn complicated feelings into your art?
Magi: Turning difficult situations in my life into music has definitely become a part of my healing process. It's funny; when I'm in the middle of dealing with a tough situation, I usually find I'm too emotional to write about it. I've noticed that once I've cleared the initial brunt of my emotions and can look at the situation clearly, I can turn it into something tangible. I know that I am nearing a stage of healing when I am clear-headed enough to write about painful or difficult situations.
AC: Tell us about your collaborators on the song and the video. Who are they, and how did you start working together?
Magi: Funkywhat produced the song (along with pretty much every other song I have out right now)! I met him through Instagram three years ago (of course) and have been working with him regularly ever since.
Mailis Roy-Lessard directed the music video. It was my first time working with her and the rest of the team, and it was fantastic! I loved being on set and being guided by Mailis. It was such a cool experience that I'm still hyped about.
AC: I'm personally really interested to know what kind of music you're listening to right now.
Magi: I've been listening to a lot of Wizkid and Burnaboy lately. They've been on repeat for the past few weeks! I think it's the change in weather; warm weather calls for Afrobeat.
AC: Will Summer 2021 be a hot Magi summer? Are you playing any shows? Will we be blessed with more music?
Magi: Omg, hahaha, HOT MAGI SUMMERRRRR! I hope so! I've got an EP coming out this summer that I am insanely excited about. It's some of my favourite work so far, and I can't wait to share it with you.
I'm also set to play la Grosse Lamterne in August. After playing Santa Teresa fest, I'm SOOOOO excited to play more live shows! Hot girl summer has commenced.
Watch To The Beach below
Magi Merlin
Instagram I Facebook I Spotify
Malaika Astorga is the co-founder of Also Cool. She is a Mexican-Canadian visual artist, writer, and communications specialist currently based in Montreal.
Related Articles
