Magi Merlin Reveals Surrealist New Video for "Mock Meat"

If you could visualize personal growth, what would it look like? For Magi Merlin, i's a shimmering gold and blue haze of past versions of yourself, swirling to culminate into something new and more beautiful than ever before.

Today Montreal's rising indie sweetheart Magi Merlin releases her official music video for “Mock Meat” in collaboration with director Laurent Malo. According to Magi, "I wrote ‘Mock Meat’ after removing myself from a toxic and unhealthy friendship. I wanted to protect myself while at the same time making sure to be introspective and self-critical. I found it easiest to do this through songwriting. ‘Mock Meat’ and my entire EP Drug Music is essentially my attempt at developing into a more badass person. My music documents my personal growth, my journey to bad-assery."

On the video, Malo comments: "The concept for the video emerged from Magi's original cover idea for the EP. I was inspired by the eeriness and sensuality that emanated from the track. We wanted to show Magi's badass, powerful side while juxtaposing it with vulnerability. We kept the blue tritone of the EP's cover for the video's colour theme as well as mixing it with a yellow sepia tritone to continue to play with opposing sides (light and dark, weak and strong, cold and warm). The effects used for the video are a mix of slit scanning, bulging, time displacement and turbulent displace."

We got a taste of the surreal with her last video for “Walking To The Dep,” but this release is on a whole new level. Shimmering illusions of former identities, lava-red high heels that elevate her to the stars and more are waiting for you in her new video.

Watch “Mock Meat” now.

Magi Merlin

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Malaika Astorga is the co-founder of Also Cool. She is a Mexican-Canadian visual artist, writer, and social media specialist, currently based in Montreal.

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Magi Merlin's New Track "Mock Meat" is Realer Than You'll Ever Be

Mock Meat cover art via Magi Merlin, by Laurent E. Malo

A little spooky, a little bit sultry, Magi Merlin's "Mock Meat" (prod. Funky What) draws you in with textured sounds and silky vocals. The track is less of a departure from her last single, "Walking to the Dep," and more of an evolution point for Magi Merlin as an artist.

I caught up with Magi about "Mock Meat" and got to dive a little deeper into the song's meaning and her preference for vegan protein alternatives.

While we were chatting about her new track, she explained that it was not only evocative of the heavy wintery energy we've all been feeling but of a failed friendship as well. She shared that the song was her way of processing the hurt it caused while still knowing that she had made the right choice by setting these boundaries.

Via Magi Merlin

We empathized with each other about the process of realizing that a friend may not have the best intentions for you and the sadness of realizing that it's time to let them go for your own good. We're taught to break up with a partner when the relationship goes sour, but when it comes to ending friendships, especially creative ones, things get a little more complicated.

While the song may be evocative of the cold, heavy feelings we're all going through, it's a beacon of promise for the undoubtedly excellent album to come. As Magi Merlin continues to grow as an artist, it's no doubt that her creative career will blossom with her. She's one of our top artists to watch this year, and that's not a compliment we hand out freely.

Oh, and in case you were curious, Magi Merlin has confirmed that Beyond Meat Sausages are her #1 type of mock meat. "I could eat those literally every day, no exaggeration. They have a legit sausage texture and flavour. UNBEATABLE." @ Beyond Meat, we're open to sponsorships.

Listen to Mock Meat below and keep an eye out for Magi Merlin's upcoming EP Drug Music, to be released March 5.

Magi Merlin

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